How to submit a request for an Amazon GTIN exemption
Listing a product without a product ID (GTIN/barcode):
In order to create new products and listings for Amazon categories, sellers need to use a GTIN product identifier (UPC, EAN, JAN, or ISBN). The specific product IDs required for creating and matching product pages vary by category. If your product does not need a product identifier, you can apply for GTIN exemption.
Steps to apply for a GTIN exemption
Step 1: On the Apply for a GTIN exemption page, click the Select button and then select the relevant Product category from the pop-up list.
Step 2: Type the brand or publisher name in the Brand/Publisher field. For unbranded items and bundles, type Generic (case sensitive). Tip: you can apply for multiple exemptions (up to 10) by clicking + Add more brands/publishers to add brands or publishers under the same category and click + Add more categories to add new categories.
Step 3: Click the Check for eligibility button. An Eligibility summary will appear. A checkmark will appear in the Status column if you are eligible for an exemption. If your product is not eligible for a GTIN exemption, you will not be able to continue.
Step 4: If your product is eligible for exemption, click the Continue to submit proof button.
Step 5: On the Provide proof page, upload your images. Provide the Product name and upload images showing all sides of the same product. Repeat this process for all products in your exemption request.
Step 6: Click Submit request
You will receive an email within 24-48 hours regarding the approval status of your request.